Hong Kong Free Tours - Leaflet Design

Graphic Design

2024

Overview:
Designed and redesigned three promotional leaflets for Hong Kong Free Walking Tour Company, creating print-ready materials that capture each tour's unique character while maintaining visual cohesion across the brand.

Contributions:
• Complete design of "Dark Side of Hong Kong" tour leaflet (front cover and content layout)
• Redesigned back panels for "Introduction to Hong Kong" and "Pub Crawl" leaflets
• Restructured information hierarchy and map layouts for improved readability
• Prepared all files for professional print production
• Created social media advertising mockups for promotional campaigns

Design Approach:
Each leaflet was tailored to reflect its tour's atmosphere—dark, gritty tones for the urban exploration tour; bright, welcoming colors for the introduction tour; and bold, energetic palettes for the nightlife crawl. The designs focused on enhancing clarity for tourists through improved map visibility, organized information flow, and strategic use of testimonials and visual accents.

Tools:
Adobe Illustrator, Photoshop